Today, 4.66 billion people worldwide have access to the internet. This constitutes around 60% of the global population, who access over 1.5 billion websites on the internet today. Almost every activity these days requires a website – from grocery shopping to banking to finding anything about anything!
Long gone are the days of the static, half-dead brochure websites. For instance, e-commerce sales by the end of 2021 are estimated to add up to around USD 5 trillion! We were tempted to use a capital T, but a love of good grammar prevailed…
If you’re setting up a small business or even if you are looking for a small business website redesign, you need to know that a website is a lot more today. It may be
Let’s take a look at the 7 Must Haves that every small business should consider
MUST-HAVE # 1 : A great domain name
Believe it or not, a great domain name matters. Especially today with the internet being as crowded as it is, a short, sweet, memorable domain name can mean the difference between great website traffic and good website traffic. This is because the domain adds a lot of authority to your small business website’s content and purpose not just for your visitors, readers and customers, but also for search engines (Cough – google – Cough!)
MUST-HAVE #2: Small business website design and structure
Great website design matters. Visitors love aesthetically pleasing small business websites. But that’s not all. You need to make sure that the visual design aids and enhances a great user experience. For this reason alone, it may be worth getting the help of website design experts to get a great website design for your new website.
Even if you are looking for a website redesign, then it is even more important to get someone who is really good at small business website redesign to help you create a great visual experience as well as a great user interface for your visitors as well as prospects.
Website design is greatly enhanced by having the right website structure. Your small business website must have the following pages to be effective:
MUST-HAVE #3: Great technology under the hood
Today’s high-tech small business websites have a lot going on under the hood to ensure maximum visitor retention. For instance, even a tiny 2-second delay in website loading time results in 87% of folks abandoning a shopping cart! Therefore, getting experts to ensure that your website is finely and optimally tuned to generate maximum business is absolutely essential!
Here’s what you need to keep that website engine roaring smoothly and efficiently:
Fast loading pages:
Ensure that your small business website is super fast and has load times below 1 second with an outer limit of 2 seconds. Websites with a top ranking on google have load times of less than 2 seconds.
Over 55% of all web traffic comes from mobile devices. Therefore, having a mobile-friendly website is a top priority. As the largest search-engine, and with 80% of online browses using mobile to browse the internet – Google recommends a mobile-first approach to all businesses that need a greater visibility. In order to achieve the kind of speed needed, Google has Accelerated Mobile Pages – a framework that helps in developing your website optimised for Mobile and Tablet devices with great speed and user experience.
Additionally, there are multiple browsers like Chrome, Firefox, Edge, with multiple devices and platforms like Android and iOS, each with its own versions! All this means that ensuring a uniform website experience across platforms is no longer an amateur’s game. Get professional help with this, and you won’t regret it!
Content Management Systems (CMS):
Gone are the days of plain, simple HTML websites. Today’s complex websites require to be CMS driven with many, many moving parts. The CMS space is also crowded with options of both proprietary and open source like WordPress, Joomla and Drupal.
Add to that the free website builder options like Wix and WordPress.com and you could have a mountain-sized headache just selecting the right option, let alone having the time, energy, and technical expertise to do a great job with those tools!
The right small business website tools:
As if life were not complicated enough, there is a lot more tech needed to help your website succeed. You need to ensure that you have a superb array of tools like E-commerce plugins, shopping cart options, payment gateways, newsletter automation tools, CRM connectors, website analytics and usage statistics, site security, and so on. Importantly, you might get away with creating a new website for yourself, but think about how will you manage and support it in a sustainable way.
MUST-HAVE #4 Traffic Generation & Marketing Systems
Okay, so you’ve sweated blood and tears – or maybe taken the smart, time-saving route of getting an expert – to build the perfect, super-fast, mobile-friendly, tool-laden, ecommerce ready, secure website. That is just the beginning: You now need to pay attention to the whole point of having a website: traffic and visitors! Here are the most crucial aspects of getting traffic that you need to ensure: Search Engine Optimization (SEO): Search engines – or more specifically the 800-pound gorilla called Google – determines the amount of organic traffic coming to your website. And Google is a fickle mistress: she demands that every word on your website be organized just so, else she’ll ignore it completely.Search engine optimization is the process of writing and organizing all your website content to give you the best chance to appear on google’s search results when a prospect searches for a company providing a service or product like yours.
SEO is a highly specialised operation that requires consistent and persistent effort to use unique keywords that have high search volume and low difficulty and cost per click. This is a long-term strategy for your website to be ranking in the top 5 or 10, in search results for you to stand out from other competitive websites. So ideally you need to look for someone providing Small Business SEO Services who are experts at optimizing your small business website.
Ad Landing Pages:
While Google will give you organic traffic, you can rig the game by advertising on Google, Facebook, Instagram, or any other publication to generate traffic to your website. All that traffic then needs an Ad Landing Page on your site to access your offer
MUST-HAVE #5 Credentials and Customer Testimonials
Once a prospect lands on your site, it is time for your content to work its magic and win them over as customers. Everything on your site must work towards that one end: getting a new customer. Towards this end, you need to ensure that all your credentials, certifications, and testimonials are accessible to customers
Customer list and Customer Testimonials:
The biggest credential for most of your prospects will be a list of customers and glowing testimonials from your best customers. We, humans, are huge fans of social proof so testimonials are among the list of must-haves on your website. Govt Licences & Certification, and Industry Body Affiliations: These need not be shoved into the face of a prospect, but do make it easy for them to find it if they need it.
MUST-HAVE #6: Set-up Analytics and invest in Digital Marketing
Ultimately, unless you are Jeff Bezos and you have money to throw around, you want a website with a single purpose: To attract more customers, directly or indirectly. Here are a few steps you can take in that direction:
STEP 1: Boldly display your Value Proposition: Why you?
Don’t be shy. Let your prospects know immediately why they should consider you to buy your latest product or service. Tell them in no uncertain terms why you are the best option for them in terms of price, quality, durability, and customer support.
STEP 2: Guide a prospect through the decision-making process
Don’t imagine that prospects will spend a lot of time and energy to figure out your website. Guide them and help them in that direction. For instance, you could have a simple Quiz to determine their needs and then point out the right product or service for them. Additionally, ensure that you use techniques like a sitemap and navigational tools like breadcrumbs to help them move around on your website easily.
STEP 3: Have a Clear, Compelling Call-to-action (CTA) “
Ask and you shall receive”. We’re consistently amazed at how many websites fail to simply ASK their prospects to sign up, call, phone, or email. Prospects are not mind readers and in this day and age of ultra-high distraction, without a clear and compelling Call-To-Action, you may well be wasting a lot of your time, money, and effort with a website.
MUST-HAVE #7: Consistently updated, well-written blogs
Visitors to websites still love to read blogs even though there are over 2 billion blog posts published annually. Most importantly, companies with regularly updated, compelling blogs generate 67% more leads than those who do not! This one statistic alone should convince you that having a blog is a sound financial deal. Blogs are one of the best ways to keep prospects engaged and warm. With a regular blog post -weekly or twice a month – you can convince them that your organization, along with its products and services is the right one for them. Over time, you can win them over with your expertise and experience, through blog posts. Best part? You don’t have to do this overtly, in an in-your-face manner!
Owning, managing, and operating a small business website today is no longer a trivial affair. It is time consuming, and requires expertise in visual design, user experience, technology and software programming, digital marketing, ad campaigns, SEO, and hosting just to name a few. It makes little sense for any business owner or small business website manager to get into the nitty gritty of website redesign or development. You would be well advised to focus on your core business and get someone to really do a great job so that you can laugh all the way to the bank! Call us for a free 30-minute consultation
Give us a call on 04402071014351, send us an email on email@example.com, or contact us on our website and we’ll be happy to provide you with a free consultation on building an elegant, world-class website that delivers results and lives up to its full potential. At Atulatech.com, we have enough experience to understand your exact needs and we can design a website solution tailored specifically for your success.