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Why NOT TO use AI-based logo-generator websites

Why NOT TO use AI-based logo-generator websites

Branding is one of the most vital aspects of a company’s ability to gain interest potential customers, which is why aspects such as logos, banners, and designs require SO much thought and care from the team in the preliminary stages. Can you expect the same quality from an AI logo generator? Let’s explore. Since it is the first thing people see about a brand, a logo is often referred to as the “face” of
the brand. A logo is more than just a symbol. A logo is a visual representation of your brand and a foundation for your business strategy.
There are several reasons why you should avoid using AI-based logo generators. Here are some of the most compelling ones:

1. They don’t understand your brand

A logo is much more than just a pretty picture. It’s an essential part of your brand identity and needs to communicate who you are, what you do, and what makes you different. An AI-based logo generator can’t understand your brand the same way a human does.

2. They don’t take context into account.

When designing a logo, it’s essential to consider the context in which it will be used. It should include your business, your products, your customer personas and other brand considerations. Will it be printed on business cards or displayed on a website? An AI-based logo generator can’t take context into account, which means that your logo may need to be revised in certain situations.

3. They don’t offer much customisation.

Most AI-based logo generators offer a limited amount of customisation, which means that you’re likely to end up with a logo that looks similar to those other people have created. If you want a unique logo, you’ll need to work with a human designer.

4. They’re not very user-friendly.

Creating a logo with an AI-based generator can be a frustrating experience as they have limitations in terms of testing the user friendliness. Plus, it can be a very time taking process and it will consume a lot of time to finalise the design. If you’re not a designer, you may find it difficult to understand how to use the tools and make the changes that you want.

5. The quality isn’t always great.

Because AI-based logo generators often use low-quality images and icons, the overall quality of the logos they create isn’t always great. If you’re looking for a high-quality logo, you’d be better off working with a professional designer. As with anything, you get what you pay for. It takes time and creativity to create something unique and specific to you, which a program will never be able to accomplish.

6. They don’t provide “finesse” or a “wow-factor”.

If you’re looking for a quick and easy logo, an AI generator is a great option. Considering that AI logo generators are just programs that produce output based on certain limited parameters, the output will therefore also be limited. They’re very affordable, and can generate a logo in minutes.

Why hire an actual person to design your logo then?

There are many reasons to hire a professional to design your logo. The creative human brain can come up with concepts and designs that you may never have thought of on your own. They also can take your ideas and turn them into a reality. Whether you’re unsure what you want or if you have a clear vision, working with a professional can help bring your ideas to life. Here are just a few reasons why it’s worth hiring a person to design your logo:

1. You will have someone to bounce ideas off  in what will always be an iterative process.

If you’re not quite sure what kind of logo you want, working with a professional can be a great way to explore different options and get some feedback. They’ll be able to take your ideas and help turn them into a reality. Logo design is an iterative process because it involves constantly refining and improving the design in order to create a final product that perfectly represents the company or brand. This means that logo designers need to be patient and open to feedback in order to create a truly successful logo

2. You will get a logo that’s high quality, professional and timeless.

The brand recall is what generates traffic, conversions, sales and growth. When you work with a professional designer, you can be confident that you’re getting a high-quality, professional logo for your brand. This is something that’s important if you want to make a good first impression on potential customers or clients.

3. You may end up spending less than you think.

Many people assume that hiring a professional to design their logo will be expensive. But in reality, it may actually end up costing you less than if you try to do it yourself. When you factor in the time and effort required to get it right, as well as the cost of making mistakes and starting over, hiring a professional can actually be more cost-effective in the long run.

So if you’re considering designing your own logo, remember that there are some great reasons to hire a professional to do it for you. From unique and original designs to saving time and money, working with a professional can provide you with many benefits.

Top SEO Tips to Improve Your Website’s Visitor Count

Top SEO Tips to Improve Your Website's Visitor Count

Top SEO Tips to Improve Your Website's Visitor Count

So you have your beautiful looking website and are raring to go! One of the key parameters of the success of your website would be how easily it can be found by someone wanting what you offer. In present times, staying above and ahead of the competition is not just a difficult task, it is also one that needs to be done constantly. Before we even proceed on sharing tips, our advice would be to take a moment and see if you’re up for a new challenge.

Without making the task sound too ominous, we need to state plainly that Optimising your website for search engines (SEO) requires strategies and techniques for the task, so that your website appears more in search results. Having said that, let’s get started:

1. Keyword density is essential to optimise your website for different search engines. What this means is use your list of keywords often enough so that your page pops up in a search. How much is too much though? Well, we suggest using a keyword about 18-20% of your content should be a good amount without coming across as spam.

2. So you don’t make stupid mistakes, learn more from SEO experts and from their experience. You must also be aware of the potential risks in order to make informed decisions and not penalise your website.
3. Use header tags. If they are too big, consider using CSS to change the size of your header tags. Search engines love headers and utilise them as a way to rank your website.

4. Check out competitor websites and read the source codes of their websites. This will help you understand how other websites use SEO and what keywords they use. Make sure however that the keywords they use are actually relevant to your business.

5. Using feeds from a product can draw more traffic and customers to your website. Feeds may contain information about your business, including descriptions, prices, and prices. Submit feeds to websites that evaluate prices and all these most popular search engines.

6. Blogs rank well because algorithms for search engines favour highly-structured information and new content. Backlinks are crucial to getting the highest ranking when it comes to SEO. So make sure you regularly publish new content on your website. If you need help creating content for your website then contact a creative content agency.

7. Your website must be designed for easy reading and navigation.

8. Make sure your website focuses on around a dozen or so primary terms and keywords that convey the essence of the content of your website. Analytical tools can help you determine the words and phrases that generate the most traffic.

9. Review the design and flow of your website every now and again and make navigation smooth. This can increase the efficiency of your website and attract more audience.
10. Make sure you use your keywords in all your social media handles and promotions. Hashtags with these can get more attention and people coming your way.
11. The first paragraph of your website should contain phrases that can also be used as HTML META descriptors. Search engines use this method rather than tags to inform the users what your site will be in the results. Poor content is detrimental to your SEO
12. Remember that most of your content is going to be read by people! So make it easy to understand and relevant. We mention this because targeting keywords to spiders and crawlers is just as crucial and content written by bots would work well for them but make it really off-putting for the rest.
13. Find out their experiences in your field, what they believe essential SEO techniques are, what they consider important SEO methods, how long it will take to begin to see results, and the cost they will charge. Get recommendations from past clients and prove that they’ve performed well before. A reputable and reliable company will be satisfied enough to abide by the rules.
14. Your page rank depends on your website’s performance at a particular point.
15. Encourage the person who is the face of the company to be active online. People are eager to hear from senior members of a business.

16. If your site has many videos, be aware that crawlers may have difficulty finding them, no matter how excellent the videos’ quality. To help website crawlers in recognising your videos, make an index of your site that lists the videos you have posted on your website to ensure that internet crawlers view the videos.

17. RSS feeds (Really Simple Syndication) should be present on your website. RSS feed updates that are frequently refreshed and count as new content. If you cannot locate an RSS feed appropriate for your site, make your own and update it regularly with related topics. Encourage your audience to follow your RSS feed too.
18. On every page on your website, ensure that every title or heading is distinctive and engaging. The most important terms in the titles are the first two or three.

19. Server headers are a crucial element of the success of SEO. Server headers that are not set up correctly. Check to see if any redirects aren’t trying to redirect.

SEO is mostly a science but can also be an art.It is one that not only requires constant effort in action, one also needs to keep up with the ever changing trends and algorithms of search engines. Of course it can be done in house, but it would be best to get an SEO agency to do this for you as they tend to be focussed on this activity and always aware of the next trend. The possibility of a boost in website traffic is more accessible to you than you think!

How to Develop a Unique Style for Your Brand

How to Develop a Unique Style for Your Brand main banner (1)

How to Develop a Unique Style for Your Brand

Your personal brand is what sets you apart from the competition. It’s what makes you unique and
memorable, and it’s an essential part of any marketing strategy. When thinking of and designing
things like logos and banners that portray your brand to the public , you need to consider a range of
different factors such as: relevance, aesthetics (including general design as well as colour schemes)),
legibility of any text, etc.
But how do you develop a personal brand that accurately reflects who you are and what you do? In
this article, we’ll explore how to find your voice and create a personal brand that resonates with
your audience.
What is Brand Voice?
Your brand’s voice is the personality and tone that you use when communicating with your customers. It should be consistent across all of your channels, from your website to your social media posts, and it should reflect the values and persona of your brand. It is vital that you really know your brand/company inside out in order to know the perfect way to present yourself to the public with regards to the voice
Why is Having a Strong Brand Voice Important?
There are several reasons why having a strong brand voice is important:
1. It sets you apart from your competitors.
In a crowded marketplace, it’s important to have a unique selling proposition. Your brand voice can help you stand out from the competition and make your brand more memorable.
2. It helps you connect with your target audience.
Your brand voice should be carefully tailored to appeal to your target audience. By using the right tone and language, you can make long-lasting connections with your customers and build trust and loyalty.
3. It makes your communications more effective.
When your brand has a consistent voice, your communications will be more cohesive and easier for your customers to understand. A strong brand voice can also make your marketing more effective, as it will be better able to connect with your target audience.
4. It helps you build a stronger emotional connection with your customers.
A strong brand voice can help you create an emotional connection with your customers. When people feel a personal connection to your brand, they are more likely to become loyal, long-term fans.
5. It can make your business more efficient.
Having a strong brand voice can help you streamline your communications and save time and resources. If you know what tone and language to use, you won’t have to waste time brainstorming or editing every message before it goes out. This can free up valuable time and energy that you can invest in other areas of your business.
Here are some tips for developing a unique brand voice for your business:
1. Define Your Target Audience
The first step in developing your personal brand is to define your target audience. Who are you trying to reach with your message? What are their needs and wants? What are their pain points?Answering these questions will help you narrow down your focus and determine the best way to reach your target audience. It will also make it easier to create content that resonates with them.Once you know who you’re trying to reach, you can begin to craft a message that speaks to their needs. Keep in mind, however, that your message should be larger than just a sales pitch. It should be something that resonates on a deeper level and helps your audience see you as a trusted resource.
2. Find Your Voice
Now that you know who you’re talking to, it’s time to find your voice. What is it about your message that will resonate with your audience? What are you passionate about? What do you want to be known for?Your voice should be authentic and unique. It should reflect who you are as a person and what you stand for. And it should be consistent across all of your communications, from your website to your social media posts
3. Know your competition.
What are other brands in your industry doing? How can you set yourself apart with your voice? It is highly recommended to research the competition inside and out, so that you can find any gaps in your own brand that you can fill with your newly inspired ideas. Keep up to date on trends that they follow so that you can see if they could also benefit your company
4. Develop Your Platform
Once you’ve found your voice, it’s time to start sharing it with the world. But before you do that, you need to develop a platform. A platform is simply a way to share your message with a wider audience.There are many ways to develop a platform, but the most important thing is to choose the method that best suits your needs and goals. If you’re a writer, for example, you might want to start a blog or write for other publications. If you’re a speaker, you might want to give talks at conferences or create a podcast.The important thing is to find a way to share your message with as many people as possible. The more people you reach, the greater the chance that your personal brand will take off.
5. Use simple language.
Don’t use jargon or overly technical language that your audience might not understand. Keep it simple and easy to read.
6. Be Consistent
Once you’ve developed your platform and started sharing your message, it’s important to be consistent. Consistency is key to any successful marketing strategy, and it’s especially important when you’re trying to build a personal brand.That means posting regularly, engaging with your audience, and being true to your voice. It might seem like a lot of work, but the payoff can be huge. A strong personal brand can do wonders for your career, so it’s worth the effort.
Developing a personal brand can be a daunting task, but it’s worth the effort. By finding your voice and sharing it with the world, you can set yourself apart from the competition and build a successful career. Just remember to be consistent with your message and engage with your audience regularly. If you do that, you’ll be well on your way to building a strong personal brand.
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How to Use Creativity to Stand Out in Content Marketing

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How to Use Creativity to Stand Out in Content Marketing

When it comes to content marketing, creativity is key. In a vast sea of blog posts, articles, and social media updates, it can be difficult to make your content stand out. But, with the right guidance and tools, you can tap into your creative side to produce content that is relevant, unique and impactful. Here are some tips to help you get started:
1. Be authentic
The first step to being creative is being authentic. Your content should reflect your brand’s voice and values. While it may be easy to follow trends, make sure you steer clear of replicating what another brand may be doing. Focus on creating content that is true to your own identity.
2. Think outside the box
To truly stand out, you need to think outside the box. Approach your content with a fresh perspective – an innovative way of getting your message across. For example, instead of a traditional blog post, you could create an infographic or a video. Or, you could take a unique take on a popular topic.
3. Add value
Any content you publish, in any format has to be value adding to your audience. Whatever category of content you have, make sure that it has been well thought through and is useful and relevant to your readers. Remember, quality over quantity, because while volume can be good, it can be pointless if there is no substance to the content.
4. Be engaging
In addition to being value adding, your content should also be engaging. After all, people are more likely to share and engage with content that is fun and interesting. Wit and a sense of humour go a long way in making content interesting, engaging and impactful.
5. Use visuals
Visuals are a great way to make your content more engaging. In addition to traditional photos and videos, you can also use infographics, GIFs, and other types of visual content. It is highly recommended to create your own images to ensure originality of content.
6. Be timely

Timeliness is important in content marketing. Maintaining a calendar of events that you can connect your content with could be very useful in capturing your audience’s attention. By creating content that ties into current events or trends, you’re more likely to capture your audience’s attention. This is often the best way for organic growth of your business.

7. Promote your content
Once you have got content that is creative, engaging and impactful, it is absolutely vital to promote your content! Make sure that your target audience knows about your latest blog post or video by sharing it on social media or sending out an email newsletter. Make sure you use relevant hashtags to be included in conversations. Encourage your followers to share your content and tag you in their posts.

By following these tips, you can start creating content that is more creative and effective. So get started today and see the results for yourself!

Content marketing is all about creating and sharing valuable content to attract and convert prospects into customers, and customers into loyal fans and promoters of your business.
And while most people understand the basics of good content marketing, there’s one important element that’s often overlooked: creativity. With a little creativity, you can make your content truly stand out.

Here are three reasons why being creative in your content marketing can help you achieve greater success:

1) Creativity makes your content more memorable.
Let’s face it: Most people have short attention spans these days. That’s why it’s so important to make your content memorable, so that people will actually remember it after they’ve read or watched it. And one of the best ways to make your content more memorable is to be creative in how you present it. Whether you use images, infographics, videos, or some other format, make sure your content is eye-catching and easy to digest.
2) Creativity helps you stand out from the crowd.
In today’s noisy, cluttered world, it’s more important than ever to stand out from the competition. And one of the best ways to do that is to be creative in your content marketing. If all you do is regurgitate the same old information that everyone else is already sharing, you’re not going to get very far. But if you take the time to be creative and come up with fresh, unique ideas to differentiate yourself from the competition, you will surely stand out.
3) Creativity can help you achieve your content marketing goals.
Whether your goal is to generate leads, build brand awareness, or drive sales, being creative in your content marketing can help you achieve it. For instance, if your goal is to generate leads, you might create an infographic that’s designed to capture people’s attention and get them to sign up for your email list. Or if your goal is to build brand awareness, you might create a video series that showcases your products or services in a creative way. No matter what your content marketing goals are, being creative can help you achieve them.

Coming up with fresh ideas on a regular basis is not everyone’s cup of tea. So it would be wise to enlist help from a content agency to do your content marketing because they’re usually bunch of creative people and also because not being creative is not an option! If you need help with this check out Design Rush’s list of SEO companies in the UK.