Building Relationships Through Email Marketing
One of the most important aspects of any business is building and maintaining relationships with customers and clients. Email marketing is a great way to stay in touch with your current audience, nurture relationships, as well as building new ones. Keeping regular and relevant communication with your clients almost always leads to more business.
Here are 10 ways you can use email marketing to build strong relationships with your contacts
1. Establish trust with your subscribers from the very beginning.
2. Provide value in every email
3. Personalise your emails whenever possible.
4. Keep your emails short and to the point.
5. Use a call to action.
Tell your subscribers what you want them to do, whether it’s clicking through to your website or taking advantage of an exclusive offer. Make it easy for them to take action by including links and clear instructions. It is a good idea to keep this call to action as visually consistent as possible so that your subscribers know exactly what to look for when your email’s come through to their inboxes.
6. Timing is everything.
7. Test, test, test
8. Keep an eye on your metrics.
9. Don’t forget about mobile users.
10. Always strive to improve.
Get in touch with us if you’d like us to make a branded email template and set up an email campaign that uses eye catching images and impactful content.