Varun Dinesh

Building Relationships Through Email Marketing

One of the most important aspects of any business is building and maintaining relationships with customers and clients. Email marketing is a great way to stay in touch with your current audience, nurture relationships, as well as building new ones. Keeping regular and relevant communication with your clients almost always leads to more business.

Here are 10 ways you can use email marketing to build strong relationships with your contacts

1. Establish trust with your subscribers from the very beginning.

Make sure that your emails are coming from a reputable source, and include a physical address and contact information in every email. Be transparent about who you are and what your business is all about. People want to feel like they’re being communicated with by other real people… not just bots and automated messages like most emails are nowadays. To ensure that special, intimate relationship between you and your client, take some time to personalise any emails you’d want to send to the subscriber base so that they really see the value in what it is you have to say or offer.

2. Provide value in every email

Your subscribers should always have something to gain by opening and reading your emails. Whether it is a coupon, an exclusive offer, or valuable content, make sure there’s something in it for them. Nearly 85% of emails nowadays goes straight to the spam folder, never to be seen again. Don’t fall into that category by making standard, boring advertisements/offers… STAND OUT! And speaking of spam, see if your mail service provider can help you configure your mail box in such a way that your mails do not go to a spam folder in the first place!

3. Personalise your emails whenever possible.

Your brand voice should be carefully tailored to appeal to your target audience. By using the right tone and language, you can make long-lasting connections with your customers and build trust and loyalty.

4. Keep your emails short and to the point.

No one wants to read a long, rambling email. Get to the point quickly and be concise in your writing. However, don’t let this be at the cost of the important things you’d like to say; make sure you find the right compromise between relevance and quantity.

5. Use a call to action.

Tell your subscribers what you want them to do, whether it’s clicking through to your website or taking advantage of an exclusive offer. Make it easy for them to take action by including links and clear instructions. It is a good idea to keep this call to action as visually consistent as possible so that your subscribers know exactly what to look for when your email’s come through to their inboxes.

6. Timing is everything.

Send your emails at a time when your subscribers are most likely to be checking their inboxes. Avoid sending on weekends or late at night when people are less likely to be reading their emails. This may involve doing a bit of research into your actual subscriber demographic and other relevant statistics to help decide on the most optimal time for your emails.

7. Test, test, test

Always test your emails before you send them out to your entire list. This includes testing the subject line, the email content, and the call to action. Send a test email to yourself first to make sure everything looks right and that all the links work. Nothing looks more unprofessional and off-putting than following up a technically flawed email with multiple more which finally provide the information necessary.

8. Keep an eye on your metrics.

Pay attention to your open and click-through rates so that you can gauge how successful your email marketing campaign is. Make changes as needed to improve your results over time. Make analytics your best friend as if you can master the mechanics of that, then you will really start to see growth in your business as you implement the right changes

9. Don’t forget about mobile users.

With over 47% of the population reading their emails on their smartphones, it’s important to make sure your emails are optimised for mobile. This includes using a responsive design and keeping the email content short and to the point. Other parameters such as font size, relevance, aesthetics etc. play a big part in it as well.

10. Always strive to improve.

There’s always room for improvement when it comes to email marketing. Keep testing new ideas and making changes to see what works best for your business. Email marketing can be a great way to build relationships with your subscribers. By following these tips, you can create emails that will engage and convert your readers into customers and clients.

Get in touch with us if you’d like us to make a branded email template and set up an email campaign that uses eye catching images and impactful content.