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The Key to Getting the Most Out of Your E-commerce Development Partner

There are over 2 billion digital buyers all over the world. As a business owner, you must have an e-commerce platform for your company to tap into this large base of potential customers and increase your sales. The best way to get a foot ahead of the rest would be to engage an ecommerce partner. Leaving your e-commerce website in the hands of experts will ensure that your e-commerce website is professional-looking as well as has all the bells and whistles of a modern-day e-commerce store. However, before developing an e-commerce website, there are many factors that you as the business owner need to consider. Doing your research on these factors will help you to get exactly what you need from your e-commerce development partner. Going to an ecommerce development partner without doing this research is like going to a store without knowing what you need. It may be the best store in the world, but they cannot help you if you don’t know what you need. Let’s take a closer look at the factors you need to be mindful of before contacting your preferred e-commerce website development agency.

The Key to Getting the Most Out of Your E-commerce Development Partner

16 Factors to Keep in Mind Before Developing Your E-Commerce Website

1. Competitive benchmarking
1. Competitive benchmarking

The fundamental assumption is that as a business owner, you are the subject matter expert for everything related to your products and services, competitors and others in your league. A good starting point would be to conduct market research and shortlist at least 5 to 10 of your direct competitors. Compare your brand with others in the same space, benchmark your offerings, understand your deficiencies and plan your business model and logistics accordingly. Be sure to compare yourself with only those players who are in the same league as you in order to reach a reasonable benchmark for your business. For instance, if you are just starting out, it doesn’t make sense to compare your advertising budget with that of an established giant in your industry.

Always remember, you are in control of setting the benchmark for your company.

2. Brand positioning

You must be clear on where your brand should be positioned in the market. You need to decide if your products and services aim to be “luxury”, “smart”, or “affordable”.

This is a key point in ensuring that your business is viewed for what it actually is. If your brand is ill-positioned, your website will attract a different segment of consumers and your products or services won’t meet your consumers’ expectations. This, in turn, will result in the deterioration of your brand’s image and eventually, a loss for your business.

2. Brand positioning
3. Value proposition and clear differentiation
3. Value proposition and clear differentiation

Your business must have an answer to the biggest question that runs through the minds of your prospects: “Why should I choose your brand?”

The best way to answer this question is to have a good value proposition and clear differentiation from your competitors.

Your company’s uniqueness should be a perfect combination of several compelling factors that drive potential customers to choose you over your competitors.

These factors can be but are not limited to, the quality of your products, price point, services, easy returns policy, environment-friendly products, seamless user experience, and offers.

Did you know that the #1 reason people shop online is free delivery?

4. Avoid a conflicting product mix

Avoid including random products in your business as this might confuse potential customers.

Choose products wisely so that they align flawlessly with your brand’s position. For instance, if you are positioning your company as a luxury brand, avoid listing products that look mass-produced and industrial with no sophistication.

Always deliver what you claim.

4. Avoid a conflicting product mix
5. Inventory

There’s nothing worse than getting orders coming through your web portals and you not having stock to sell! If inventory holding costs are prohibitive, consider if your suppliers offer drop shipping.

Even if you did go down the dropshipping route, it would be in your interests to have some stock of your best selling products .

It’s better to be safe than sorry.

6. Photographs and videos

A picture speaks a 1000 words. Almost every product purchase is made on the basis of how appealing the visuals are. Camera resolutions are at their best ever, and with the combined power of digital software, showcasing a product in the best light is not just easy these days, it is a basic necessity!

It is hugely beneficial to invest in professional photographs of your products that you can upload on your e-commerce website.

Actual product images definitely build trustworthiness as stock images can be easily replicated and could show up on competitors websites. Having a set of professional images also allows you use your own branding and showcase your product from more than one angle.

Attaching explainer videos and product demo videos on your website goes a long way in gaining the attention of potential customers. A recent survey suggested that almost 80% of internet users state that product videos give them more confidence when purchasing a product.

6. Photographs and videos
7. Choice of keywords

Words, phrases or topics that describe your business or content are called keywords. They are words or phrases that people are most likely to use when searching for your content. These keywords are used within your website’s content to make your website easily discoverable via search engines, a process otherwise known as search engine optimisation or SEO.

Your web design agency will be able to compile a list of keywords for your business depending on your brand positioning, followed by research on what words have the highest search volume, least SEO difficulty, i.e., competition, and low Cost Per Click (CPC).

Choosing the right keywords is essential for your e-commerce website’s SEO as well as your company’s overall digital marketing.

8. Product descriptions

Product descriptions on your e-commerce website should be engaging for the reader and must include all the attributes of the products like colours, size or dimensions, weight, features, benefits and so on.

A good website design should allow you to provide short descriptions at first glance and also long descriptions for those customers who like to know more.

Including key words related to your product or service within your product descriptions helps a lot when it comes to search engine rankings. Your e-commerce partner should be an expert in knowing what key words and phrases to include, to ensure your website is brought up when searched.

8. Product descriptions
9. Choosing the right blogs

Blogs are an excellent way to showcase your expertise. Regular blogs not only keep your customers engaged, they also attract new visitors to your website. Showcasing depth of knowledge builds trust and consequently encourages visitors to purchase from you.

However, being closest to your business, having a pipeline of the right topics for blog articles would be down to you. It would be a wise decision to engage experienced writers who could write on your behalf based on a brief outline of the key message you want to convey.

Look around the internet and find out what your competitors are blogging about and assess the quality of their content. You can either provide your content writing partner agency with the same topic but with much richer content or choose a different but relevant topic that will help you stand out from your competition.

Your strategy should be focused on two main objectives:

a) Subtly introduce yourself and your products to the target audience instead of going all out with an aggressive pitch.

b) Reduce bounce rates on your website by providing backlinks to reference third-party articles and crosslinks to your products and services on your e-commerce website.

10. Digital marketing

With over 189 million active websites on the internet, you can’t count on your e-commerce website to be the only voice for your business no matter how well-made it is.

You must have a team of digital marketing experts who can come up with a strategy to boost your brand on all Social Media platforms s well as other digital business platforms like Google My Business to help your brand get the attention it needs.

A good strategy will ensure a smooth and quick transition from an awareness phase to the stage of being a recognised brand, being considered for purchase.

11. Affiliate marketing
11. Affiliate marketing

Allow your business website to be a self-promoting portal by giving out discounts or special offers on referrals to affiliate marketers.

This is another great way to engage with customers and get more sales.

Statistics show that 81% of customers trust the advice of friends and family over businesses. So, having a referral scheme on your website is quite likely to get your conversion rates up.

12. Newsletters
A newsletter is a great way to deliver news and updates about your business to your customer base. Adding incentives and interesting detail would make it worthwhile for people to remain loyal. The key success factor of a newsletter would be regularity of good quality, engaging content and a reason for your customer to look forward to it.
13. Full List of Holidays
13. Full List of Holidays

You would benefit from having a full list of holidays attached to your business plan to strategically schedule your promotions and ad campaigns through the year.

Advancements in technology can even automate your digital marketing efforts ahead of the holidays and busy times, allowing your team to focus on core business.

14. Advertise on print media
Print media is one of the oldest and most basic forms of mass communication. Monthly publications are extremely popular even now, despite the ever growing electronic equivalent. The smile joy of holding the daily news paper or the glossy magazine is something that will surely be around for a fair few years.
14. Advertise on print media
15. Use multi-channel capabilities for your e-commerce
15. Use multi-channel capabilities for your e-commerce

On average, 52% of online businesses have multi-channel capabilities.

Most businesses today have multiple channels that help them sell their products to more customers and communicate with a wider audience.

In addition to your own e-commerce website, you should also consider listing your products and services on other platforms like Amazon, Google Merchant and stores belonging to Social Media platforms.

These platforms have a massive customer base. Making your wares available on these websites will increase brand awareness and drive more sales.

16. Engage in institutional and direct sales
If the nature of your products or services is not particularly end-user specific, having a B2B channel would be a wise move. Institutions tend to buy on volumes and if this is something the business can cater to, we say go for it!
16. Engage in institutional and direct sales

As a business owner, it would be immensely beneficial to use these 16 points as critical factors to ensure your success. Your growth and success would depend on the first steps you take!

Get in touch with us on 0207 101 4361. Our experienced team can have a free 30 minute discussion to ensure you have covered all the factors critical to your success.

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