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UI-UX design principles underpin all our services offered in this space to produce extraordinary outcomes. UX (User Experience) is all about the user experience of both physical and digital products across the entire journey. We use cognitive science to understand the users response to various scenarios of using a product at various stages.
UI (User Interface) on the other hand, focuses on the aesthetics and visual touch points that generates greater excitement for users to indulge with digital products. At Atula™ we have consciously chosen a user/human-first approach in both product design (UX) and the aesthetic experience it generates while interacting with that Product (UI). We deliver outcomes (products) that delight users visually and also with the effectiveness of the solution they are seeking.