Why NOT TO use AI-based logo-generator websites
1. They don’t understand your brand
A logo is much more than just a pretty picture. It’s an essential part of your brand identity and needs to communicate who you are, what you do, and what makes you different. An AI-based logo generator can’t understand your brand the same way a human does.
2. They don’t take context into account.
When designing a logo, it’s essential to consider the context in which it will be used. It should include your business, your products, your customer personas and other brand considerations. Will it be printed on business cards or displayed on a website? An AI-based logo generator can’t take context into account, which means that your logo may need to be revised in certain situations.
3. They don’t offer much customisation.
Most AI-based logo generators offer a limited amount of customisation, which means that you’re likely to end up with a logo that looks similar to those other people have created. If you want a unique logo, you’ll need to work with a human designer.
4. They’re not very user-friendly.
Creating a logo with an AI-based generator can be a frustrating experience as they have limitations in terms of testing the user friendliness. Plus, it can be a very time taking process and it will consume a lot of time to finalise the design. If you’re not a designer, you may find it difficult to understand how to use the tools and make the changes that you want.
5. The quality isn’t always great.
Because AI-based logo generators often use low-quality images and icons, the overall quality of the logos they create isn’t always great. If you’re looking for a high-quality logo, you’d be better off working with a professional designer. As with anything, you get what you pay for. It takes time and creativity to create something unique and specific to you, which a program will never be able to accomplish.
6. They don’t provide “finesse” or a “wow-factor”.
If you’re looking for a quick and easy logo, an AI generator is a great option. Considering that AI logo generators are just programs that produce output based on certain limited parameters, the output will therefore also be limited. They’re very affordable, and can generate a logo in minutes.
Why hire an actual person to design your logo then?
1. You will have someone to bounce ideas off in what will always be an iterative process.
If you’re not quite sure what kind of logo you want, working with a professional can be a great way to explore different options and get some feedback. They’ll be able to take your ideas and help turn them into a reality. Logo design is an iterative process because it involves constantly refining and improving the design in order to create a final product that perfectly represents the company or brand. This means that logo designers need to be patient and open to feedback in order to create a truly successful logo
2. You will get a logo that’s high quality, professional and timeless.
The brand recall is what generates traffic, conversions, sales and growth. When you work with a professional designer, you can be confident that you’re getting a high-quality, professional logo for your brand. This is something that’s important if you want to make a good first impression on potential customers or clients.
3. You may end up spending less than you think.
Many people assume that hiring a professional to design their logo will be expensive. But in reality, it may actually end up costing you less than if you try to do it yourself. When you factor in the time and effort required to get it right, as well as the cost of making mistakes and starting over, hiring a professional can actually be more cost-effective in the long run.
